As well as winning over new customers, it’s important that you keep your old ones interested. Succeeding in generating sufficient levels of repeat trade may be vital if you’re firm’s to enjoy long-term success.

One of the ways in which you might be able to enhance your customer relations and woo people into using you time and again is to establish a connection with them and build up as sense of loyalty. Subtle yet effective techniques, like making use of electronic business holiday cards, could help you achieve this.

Overall experience

According to Arthur Moan, managing director of UserZoom UK, many enterprises are finding they can no longer rely on traditional measures, such as product features and quality, price or brand to differentiate themselves effectively from their rivals.

Therefore, they have to ensure that the overall experience they provide their customers with is superior compared with other firms.

Concurring with this belief, Ana Cave-Wood, from Unibet said: “Customers are inundated with choice. A key differentiator for businesses is the experience customers are given. Businesses need to look consistently at tone of voice and consistent use of messaging to align the experiences.”

Engaging with consumers

Also commenting on the subject, Eewei Chen, solution design director of experience at BSkyB, claimed that with more start-up firms being founded each year, it’s increasingly important for businesses to pull out all the stops.

He said: “There are more and more of them and they need to have a business plan to make money. They can only do that if they approach the customer in a holistic way. You look at needs and behaviour. It’s great having a good idea but you really need to understand how the customer engages and then engage with them, on their terms.”

Sending out a clear message

By making use of corporate e cards, your firm can send out a clear message to consumers. You’re letting them know that they’re custom is valued and that they are not being taken for granted. This can help to boost your image and establish a stronger bond between you.

We’re here to help

Here at eCO2 Greetings we know all there is to know as a specialist Christmas ecards business for 7 years. Unlike many other providers, we specialise in electronic communications like this and so we commit all of our attention to the task and deploy a wealth of industry knowledge.

Our e Christmas cards for business are designed to closely resemble traditional paper versions and, as part of this, the pages turn on screen. Also, you can add signatures to provide that all important personal touch.

Saving you cash

Despite the superb quality of your cards, they are also great value for money. We are cheaper than almost every other leading provider and our pricing is simple. We don’t suddenly whack on hidden costs.

Also, unlike with traditional cards, you don’t have to factor in the time it takes you to coordinate the campaign. As they say, in business, time is money.

To find out more about how we operate, just take a look around our website.